About the Keep an Eye Foundation

About the Keep an Eye Foundation

To hatch a good idea (an egg) one needs a ‘chicken’. It’s the famous ‘the chicken or the egg’ (in Dutch: ‘kip en ei’) dilemma. This is how the name ‘Keep an Eye’ was born. The name also includes the objective of the Keep an Eye Foundation: to keep an eye on promising, young artists, musicians and creatives so that these talents have the opportunity to hatch their ‘golden’ eggs.


The Keep an Eye Foundation beliefs that public life without arts and culture would be much poorer. The arts are integral to all our lives: concerts, exhibitions, design, and fashion shows. It’s these things that provide us with pleasure and possibilities for self-expression and bring social benefits to our communities and to our nation.

Our goal

The Keep an Eye Foundation aims to stimulate the arts and cultural sector by providing platforms on which to explore new ideas and concepts that might shape the future of arts and culture. By organizing competitions, performances, workshops and festivals and working together with a portfolio of art academies across the Netherlands, the foundation helps toward the development of individuals, the funding of ideas, the realization of new work and projects.

The foundation has a remit of identifying, nurturing and establishing creative talent during the first steps of their career. This way young artists are more likely to be discovered by galleries and museums, (jazz)musicians can produce their music and make a name for themselves and designers can market their designs.

Further objectives

To put our aims and aspirations into practice we have formulated the following goals:
• To provide young talent with the chance to develop themselves both professionally and creatively
• Offering a platform to enhance the visibility of young talent
• Forming national and international relationships between students, professionals and academies
• Encouraging a future of a rich and talented cultural landscape
• Strengthening diversity of the arts by supporting various art domains


The Keep an Eye Foundation does not provide grants to individuals, only to established organizations. The foundation works in close collaboration with art schools in the Netherlands and abroad, in the area of music, visual arts, film, photography, design and fashion. Our projects are closely supervised from the outset.

A brief overview of the Keep an Eye projects:

Gallery Pouloeuff

Promising young artists, photographers, (fashion)designers and sculptors present their work at our Gallery Pouloeuff. Right in the heart of the fortified town of Naarden-Vesting, they are provided with a white wall on which they can showcase their work to the public, curators and the rest of the world. Furthermore, every month one of the artists in the exhibition has to . Over the years we have seen emerging artists grow into successful names that are now exhibited at other (renowned) galleries, art institutions and fairs. For more information about the gallery’s exhibitions, collaborations and other activities, visit the Pouloeuff site!

Various jazz projects

The foundation initially came together through a shared passion for jazz. This resulted in four ‘swinging’ projects:

• Young Metropole (together with the Prins Bernhard Cultuurfonds)
The Keep an Eye Foundation is proud to be in partnership with the Prins Bernhard Cultuurfonds. As enthusiastic advocates of culture and art they launched their first joint project in 2016: Young Metropole - where jazz meets classical music. An orchestra just as swinging as the famous Metropole Orchestra and on its way to reaching the same iconic status. Together with Young Metropole, The Keep an Eye Foundation and The Cultuurfonds provide very talented young musicians with a stage on which to show their talents to the world, while ensuring people can enjoy great music at special venues throughout the country. On top of this, the Keep an Eye Outstanding Talent Award is given to the most talented individual out of all the already extremely talented individuals, and who additionally has unifying qualities in the orchestra.

• Keep an Eye International Jazz Award
The Keep an Eye International Jazz Award is a competition for jazz musicians of outstanding ability. Every year students from international conservatories compete for several prices; best band, best soloist and best arrangement. The jury consists of various renowned names in the jazz world. Over the past few years the Keep an Eye Foundation is proud to have assisted many musicians with grants, mentoring and/or career assistance support.

• The Records
The records is an award show consisting of 8 promising bands from different conservatories in the Netherlands battling to win one of the three completely paid for cd-productions. Besides receiving a cd-production and promo clip, bands also receive professional coaching to market their music. The award show is staged on one of Holland’s most famous jazz venues: the Bimhuis in Amsterdam.

• Keep an Eye Summer Jazz Workshops
Bright and talented jazz musicians attend comprehensive and intensive workshops and master classes with teachers from the Amsterdam Conservatory, notwithstanding international renowned teachers such as Justin DiCioccio from the Manhattan School of Music in New York. The week traditionally concludes with a performance on one of the most famous jazz stages in the Netherlands. 

• Keep an Eye Production Price at festival Wonderfeel
Wonderfeel is a three-day outdoor festival for classical music with the casual atmosphere of a pop festival. The seven Wonderfeel stages are situated in the beautiful nature of ‘s-Graveland and offer a great variety of performances: From world-class musicians to the most exciting newcomers. The Keep an Eye will support the young talent at the festival with the so-called Keep an Eye Production Price. This means that a young musician gets to realize a complete production in the following year. The lucky winner is selected by a professional jury during the festival and guided and presented by festival Wonderfeel.


• Keep an Eye Masterclasses together with the Amsterdam Cabaret Festival 

To promote enjoyment and appreciation of the performing arts in the Netherlands, the Keep an Eye Foundation is working in collaboration with the Amsterdam Kleinkunst Festival. Since 2018, we have been supporting a series of masterclasses, through which young talents are provided with opportunities to learn both new creative and improve business skills. They are advised by professional stage performers. By offering insights in all aspects of a career on stage, we aim to strengthen the connection between the academy, and working in the professional field.

• Keep an Eye Young Designer Grant

The Keep an Eye Foundation partnered with the Dutch Design Foundation to help you designers realize their ambitions. With this award the Keep an Eye Foundation wants to transform promising ideas into tangible projects: applying a patent, developing concepts, producing and marketing designs and prototypes. Winning alumni are presented during the Dutch Design Week in Eindhoven.

• The Keep an Eye Film Academy Festival

Graduates of the Dutch Film Academy present their final exam project at the Keep an Eye Film Academy Festival. Besides the showcasing of films, there will also be exhibitions, premiere parties, lectures and a number of other events. The Keep an Eye Foundation is co-organizer and the most important partner of this annual festival at the prestigious Dutch institute of film (EYE).

 • The Royal Academy of Art Fashion Show powered by Keep an Eye

Since 2015, with the support of the Keep an Eye Foundation, the Royal Academy of Arts The Hague organises the exam fashion show. Graduates exhibit their final creations during this spectacle. In addition to the show, an exhibition is held to show installations and graduation projects.

• University of Applied Photography Grant

The most promising graduate of the University of Applied Photography will receive a grant to help realize their project. This could be producing a photo book, organizing an exhibition or establishing a follow-up project. The ten finalists will present their work during a festive evening. 

• Keep an Eye Circus and Performance Awards

From 2019, Keep an Eye goes up in the air! Or at least, some of the future winners of the Keep an Eye Circus and Performance Awards. An expertly jury will select three (groups of) students of the Academy for Circus and Performance Art (part of Fontys School of Fine and Performing Arts) for a special trajectory and residency with skilled supervision to develop their graduation projects into a professional production, which will premier during the renown festival Circolo in Tilburg and will hopefully go on tour. Together with the ACPA, the Keep an Eye hopes to give young circus talents a successful start of their career in the Netherlands.

• Keep an Eye Graphic Design workshops

The art of communicating through images; that is graphic design. In a time of overwhelming amounts of information, it is important to have good ‘translators’ who are able to present this information or important messages in a meaning matter to a broad audience. To stimulate starting designers and bring them together to exchange ideas, the Keep an Eye partnered with Graphic Matters. This festival takes place every two years in Breda, but in the meanwhile the team works on organizing various activities throughout the country. The Keep an Eye will enable annual workshops in which a selection of promising young designers can develop their visual language under the supervision of an expert in their field. The results will be presented during the festival or through other channels.

• Keep an Eye Spacemakers

What happens when Gallery Pouloeuff turns into a creative studio and exhibition space at the same time? In the summer of 2018, five young artists got the chance to develop their artistic skills and concepts by exchanging techniques and ideas under the guidance of a renowned artist (in the first case this was Tanja Smeets). Within the limited time of just one month and the limited space of the gallery, they had to think outside the box and create a uniform exhibition together with new work inspired by their direct surroundings. This special project under the name ‘Keep an Eye Spacemakers’ proved to be fruitful for the participating artists in many ways. Visitors of the gallery had a new and interesting experience as well, witnessing the process from up close. Do you want to have a look behind the scenes? Check out the video blogs on our YouTube Channel (in Dutch). 

• Window of Opportunity

The Singer Museum in Laren, saw the opportunity to present a monumental art work in the window of their new theater foyer. Together with the Keep an Eye Foundation and their creative partners Gallery Pouloeuff and DOESZevenendZes, Singer was able to turn this opportunity into a reality. Twice a year, this project commissions a young and promising artist from the ‘Pouloeuff pond’ to create a work especially made for the window, which should be attractive for viewers from the outside as well as on the inside. Furthermore, it helps young artists to expose themselves and extend their network.

• Singer concerts

Stay tuned, there will be more Keep an Eye activity in the Singer Theater! Laren being the the centre of Dutch jazz, Keep an Eye being rooted in the Jazz world, and Singer having a wonderful theater resulted in a new idea: intimate and easygoing concerts at Singer. Keep an Eye on our agenda for the program.

• Keep an Eye Academy

You’re a passionate artist, musician, photographer, designer, filmmaker or creative entrepreneur in the making. Perhaps you're still studying or at the start of your creative career, which is very exciting! There is just one thing: maybe you don’t know what steps to take next. We all know how difficult it can be to start a successful career in the arts. As there is more than one way to take to the stage, publish your first photo book, or have your artworks exhibited in a gallery, together with leading academies, we will organize masterclasses throughout the country. Keep an Eye on our agenda for more information!