Lisa Vergeer (Cum Laude) met WE'VE COLLECTION; de eigentijdse tassen gebaseerd op verschillende draagmogelijkheden uit de geschiedenis en andere culturen.
De jury: The judges were thoroughly impressed with Lisa’s presentation and her drive to become an entrepreneur. The We’ve Collection, a collection of contemporary bags inspired by historical solutions for carrying things around and habits from different cultures, came with a uniquely sound research plan which included SWOT analyses, an overview of competing manufacturers, target groups, a marketing plan, prognoses, etc. As she is a designer who focuses on entrepreneurship but also on promoting well-designed, refined and elegant products for women, and in future also for men, the judges are keen to boost the start of her career.
Mickael Boulay (Cum Laude) met MEASSURING LESS TO FEEL MORE; rethinking diabetes care via een andere methode voor het meten van de bloedsuikerspiegel.
De jury: Mickael’s professional and consistent approach in every phase of his design was recognised and applauded by all the judges. Throughout the design process Mickael has worked with professionals and people with diabetes, the users, in order to gather feedback on his research, analyses and conclusions. He gives an overview of the process in his film. The product, eventually, the Glucometer, is well thought out, easy to realise, and most importantly, a very friendly product. The judges hope it will be introduced to the market soon, as it is so relevant for the target group, sufferers of type II diabetes, and causes them no additional stress. Mickael has worked with the De Waag society on his project, and he has appointments coming up with companies such as Bayer.
Sebastiaan Sennema (Cum Laude) met URBAN HARVEST SERIES; thuis je eigen groenten verbouwen op je balkon, dak of in je tuintje.
De jury: The judges were pleasantly surprised by the level of completeness of these two projects. Fundamentally, the idea is a product. But it is so much more. Most important is the way people communicate with each other, try to contact each other, swap and collaborate; it is tangible and also virtual, it is local and at the same time it is relevant to the entire world. Sebastiaan has not only thought about the aesthetic value of the product, but has also taken into consideration the functional demands such as shipping weight, producibility, and sustainability. All these aspects are featured in the extensive system he has devised. Sebastiaan’s projects tie in with a trend in urban farming. More and more people are growing vegetables on a tiny scale. Sebastiaan has responded to this trend and hopes his products will promote awareness of biodiversity in local vegetables and the recycling of organic waste.
Pieter-Jan Pieters (Cum Laude) met MUSIC OF INTUITION; bewegingen worden omgezet in geluid.
De jury: Music of Intuition is a project from the heart, and it was created out of a sense of wonder. The way we create electronic music is a continuation of the way we used to make music. This applies to synthesizers, but also to other electronic instruments. Like in the past, the crux of mastering these electronic and digital instruments is in mastering a movement that requires a lot of practise. Music on Intuition is Pieter-Jan’s way of letting people use their own gestures and limbs to create rhythm, melody and compositions. And suddenly, making music becomes much more easily accessible. Everyone can do it and master it in his own way. The judges are looking forward to seeing how Pieter-Jan will be adapting his concept for the consumer market and hopes he will be extending the concept and infect the various channels in social media as well.